The quote above is from the Wall Street Journal about the
possible addition of new ads in your Facebook News Feed (the stream of
statuses that you see when you initially login to your account). Note:
This is similar to the
promoted tweets that Twitter recently introduced.
I’m not sure I can put an actual date on when my mood and feelings
toward Facebook changed. It used to be all the rage – checking up on
friends, sharing photos and getting input on important life decisions
from your closest friends.
Today, Facebook feels like a chore – blocking and hiding irritating
“friends” who seeming take to Facebook for two reasons – (1) to bitch
about the horrible experience they had at {insert store here} or (2) to
play {insert annoying game here}. I’m no longer leaning toward my
screen, engrossed in the content, but instead covering my eyes and
holding my nose from the rancid stench of rotting brains.
Retailers aren’t fairing much better. Lame post after lame post has
me nearly comatose. I mean, the only reason I liked you is because you
offered me a free chicken sandwich. Why not go clean the restrooms that I
complained about on your page last week?
Facebook put themselves in this position. Before they introduced sponsored stories and apps that leaked all your information to third parties,
they essentially decided to play both sides of the fence. The site
began with only user profiles, but then businesses wanted in. The fan
page was created and marketers rejoiced. They could interact and
“engage” in conversations with their customer. Facebook liked (see the
pun there) this because businesses meant deep pockets and lots of
revenues.
See, the thing is, for every change that Facebook makes to their
platform (which they have every right to do), they take something away
from either the users or the advertisers. Rarely has a change benefited
both parties. And since Facebook has plenty of users who are addicted
out of their mind, the changes usually benefit the advertisers. It’s
like the cigarette industry is behind this or something.
I could get all cliche’ and use the “It’s not you, it’s me” line, but
I think it’s actually you (Facebook) this time. I’m not worried that
I’m being tracked or what you might do with my data, it’s just that I’ve
got too many problems of my own. I no longer want to spend my precious
time lining someone else’s pockets and cleaning up the social mess
you’ve made. I think I’ll be
deleting my Facebook account soon… if that’s even possible.
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