Google Search Algorithm to Demote Piracy Sites In Search Results

Hi Friends,
The Search Engine giant is not going to spare the Pirated content providing sites. Google is ready to fulfill its commitment to downgrade the search rankings of ‘notorious’ piracy sites globally that often rank above legal and commercial sites.
Google and the Copyright holders are, to some extent, enemies for years, but in Google's ongoing anti-piracy efforts, the company will fight copyright infringement and assure rights holders that their contents will be appeared at the top of its search results and that the search made up only a small portion of pirate traffic.

Google is preparing major tweaks to its search engine, which you’ll be able to see this week, to ensure that the ‘notorious’ piracy sites that enable the downloading or streaming of pirated contents are out of search results when people search for music, movies and other copyrighted content.
The announcement of the algorithm update came as Google updated “How Google Fights Piracy” report to show that how Google is trying to help combat piracy. The report also shows that Google-owned YouTube paid out $1 billion to copyright holders in a program that allows them to monetize unauthorized use of their copyrighted material uploaded to the video-sharing site.

The report noted that Google’s new ad formats have been designed to redirect users to legitimate sources whenever they search for things like "download", "free" or "watch" alongside music and movie-related search queries.
The way advertisements are presented is also being tweaked, with links to legal streaming services and online shops presenting users with destinations when they use certain keywords. The new ad format will roll out first in the United States, but there are plans to implement it internationally as well.
The "How Google Fights Piracy" report suggests that Google handled millions DMCA (Digital Millennium Copyright Act) requests each year -- more than 224 million in 2013 -- from copyright holders asking Google to remove infringing Web sites from its search results.

The company has also stated that they will be removing more terms from its auto-complete search feature with many DMCA demoted sites, based on DMCA removal notices. "We’ve begun demoting auto complete predictions that return results with many DMCA demoted sites."
Moreover, Google is also implementing an “improved DMCA demotion signal” for search results. This means that websites with more number of DMCA notices for infringement will be automatically pushed down in the search engine rankings.

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